In 1922 few people outside the hikers of the Contra Costa Hills Club knew much about Pinehaven and its beautiful canyon. Pinehaven has all the characteristics of the most picturesque parts of Marin County. Roads have now been opened up. The property was initially laid out to be known as Upper Piedmont, but the owners changed the plans and decided to put it on the market for those who want summer home cabins close to downtown and transportation.
Lawrence Block of the Villa Site Sales Company was in changed with the sale of the property and Block said:
“Pinehaven is a summer home colony with its pretty cottages and cabin homes nestling in the side-hills, overlooking canyons and within twenty minutes from City Hall. You awaken in the morning to the song of the birds refreshed and full of vigor and imagine you have traveled a hundred miles to the wilds of some distant state.“
This was Villa Site Sales Company’s first big sale, and they were offering it at mortgage prices. The sale price was as low as $175.00. More than 50 cabins and cottages were being planned.