Posted in Advertisment, Oakland

“Boost” Oakland With Postcards

Postcards been an important tool in advertising the city of Oakland for a long time. I have collected postcards of Oakland for years. I recently came across a small ad published in the Oakland Tribune reminding people that “Postcard Day” was coming up. This piqued my interest.

Reminder AD Oakland Tribune 1910

I tried to find the exact postcards but I didn’t have a whole lot luck, except for one or two. I have shared what I think might be them. If I get lucky and find them I will update this.

Here is what I found.

OAKLAND IN PICTURES

First off I found this about postcard advertising.

In 1905 W.J. Laymance of the Laymance Real Estate Company suggested a unique way of advertising Oakland in which every citizen, even the humblest, could take part. They could send illuminated postal cards of this city to friends in other sections of the county, and thus calling attention to the beauty and resources of Oakland.

The subjects of some of the cards were as follows: “Oakland Water Front.” “Residence District,” “Lake Merritt,” “Court House,” “Club House,” “Piedmont Springs,” “Among the Flowers, Piedmont Park,” “East from Fourteenth and Franklin Streets,” “North from San Pablo and Fourteenth Streets” ” University of California,” “Injured Football Player,” and “Greek Theater.”

There were about 20 illuminated postal cards illustrating beauties of the city. They sold the cards at the rate of two for five cents, ten for twenty-five cents. The postal cards were sold at drug and stationery stores. They hoped 10,000 people of Oakland would participate.

Oakland’s PostCard Day 1910

Oakland Tribune 1910

February 12, 1910, was designated “Oakland’s Post Card Day.”

The chamber of commerce undertook the extensive campaign of publicity. Every man and woman in Oakland and most of the children were expected to send one or more cards advertising the city.

The card was a double booster card with the decorative scheme of dark green and orange on both cards, but the views of Oakland will be different. The first half of the double card was to be retained by the recipient. The second half was detachable and was to be sent to the Chamber of Commerce requesting a brochure.

Postcard Day – 1910

Picturesque residences on the shore of Lake Merritt, seen through the overhanging branches of beautiful old oak, the orange in the glowing sunset was a striking contrast to the deep green of the tree. The other one was of the busy harbor.

Postcard Day 1910
Oakland Tribune Feb 13, 1910

Postcard Day 1912

1912

Views of Oakland and other cities to be furnished by Southern Pacific.

Piedmont Park – A Beauty Spot
On line of Southern Pacific
back side Piedmont Park – A Beauty Spot
On line of Southern Pacific

Postcard Day 1913

Southern Pacific plans to help advertise Oakland with postcards to be mailed by the citizens of Oakland.

My City – Oakland

More Info:

Boost Oakland – https://archive.org/details/2349A_Gould_can_5122_4

The End

Author:

II have been an Oakland history buff since going on an Oakland Heritage Alliance Tour of the Fernwood Neighborhood in the Montclair District of Oakland, in the mid-'80s. On that tour, I learned that there use to be a train (Sacramento Northern) that ran through Montclair in the early 1900s and that people lived the area as early as 1860s — been hooked ever since. Since then, I have spent a lot of time looking into the history of Montclair, and I have learned a lot. I feel this will be the best way to get it out of my head and onto paper.

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