The world’s largest and fully mechanized mail handling facility designed to serve central California and the Pacific ocean area
Postmaster General – Aug 1959
It was announced the facility would be built on a 12-block site in West Oakland bounded by Peralta, 7th and Wood Streets, and the Southern Pacific railroad yards.
The postmaster general officially named the Oakland project “Project Gateway”
Major Problems –
City officials were excited that construction will begin in about one year. They expected an Oakland payroll of some 750 workers and the clearing of some 20 acres of sub-standard homes for a significant redevelopment project.
Oakland Mayor Clifford E Rishell noted that the post office project presents some significant problems – chiefly the relocation of some 300 families (about 1000 people) in the project area.
The Oakland Redevelopment Agency was in charge of the relocation. A survey at the time determined that half of the 300 families had moderate incomes that will permit them to rent or purchase a home in other sections of the city. The other half will probably require public housing.
The job we face isn’t easy, but it isn’t impossible
Arthur Hoff – Oakland Redevelopment Agency
One of West Oakland’s most revered landmarks was lost with the razing of the New Century Recreation Center and adjoining school property at Atlantic, Pacific, and Peralta Avenues.
Also lost in the project would be a junkyard, few businesses, and McFeely School, which opened in 1949.
In a March 1960 special meeting of city officials and postal officials were told that 34 families had already received eviction notices. The families lived in homes already sold the government by Southern Pacific. 21 families had already found new homes.
August 1, 1960, was when they were to begin clearing the site,
A squadron of bulldozers was set to plow into the 12-block place of buildings. All put 12 parcels of the 187 total had been acquired in negotiation. Commendation orders were entered for the holdouts.
The postal officials were perplexed when building wrecker Aldo S. Allen submitted a low bid of $64,000 to clear the 20-acre site for Project Gateway. He was $10,000 lower than the next lowest bid and $50,000 lower than the highest bid.
“I got an idea” Allen a one time midget car racer explained.
Aldo S. Allen – 81st Ave Oakland CA
His idea consisted of $2,000 purchasing a surplus Sherman Tank of World War II vintage, a 73,000- pound dreadnaught powered by a 500 horsepower engine. The tank would be much more powerful, faster, and safer.
He was Right!
Aldo climbed into the tank, which was in front of a row of six houses. He first practiced on a tree,
SNAP! Down went the tree.
Without pausing, he went towards the first house and bore a tunnel through the house. The second story remained intact. Again he aimed for the home, there was a roar, and the second story came down burying the tank for a moment.
10 Minutes Flat! The time to clear the first house
It took 90 minutes to flatten and remove all 6 houses
The William M Stephens family was a very successful African American family from Oakland. They owned the Stephens Restaurant, and Virginia, their daughter, won acclaim at the age of fourteen when her name “Jewel City” was selected for the Panama-Pacific International Exposition buildings in a competition sponsored by the San Francisco Call-Post. Virginia went on to be the first African American woman to receive a law degree University of California Berkeley’sBoalt School of Law in 1929.
The Stephens Family
William Stephens was born in 1870 in Accomack County, Virginia. He moved out to California while still a child and attended school in Oakland and San Francisco. After graduation, Stephens completed coursework at Heald College before taking a job with the Southern Pacific Railwayin 1886. Beginning as a Sleeping Car Porter, he worked his way up to a clerkship under H.E. Huntington, assistant to the company’s President.
In 1894 he lived at 1132 Linden Street in West Oakland.
In 1898, Stephens resigned from Southern Pacific and took a position with the Crocker family, traveling with them throughout the United States, Canada, and Mexico. Through these travels, Stephens learned about the hotel and restaurant business.
In 1901, he married Pauline Logan (1874-1929) of Tehama, California.
Pauline gave birth to one daughter, Annie Virginia (who went by Virginia), on April 7, 1903. Due to his daughter’s health problems as a young girl, Stephens resigned from his post with the Crockers and began working at an Oakland social club. He moved on from this position in 1915 to manage the Clubhouse at the Hotel Del Monte Golf and Country Club in Monterey County.
Pauline died in May of 1929
William died on November 21, 1932
Eventually, Stephens opened his own restaurant in Oakland. Known as Stephens’ Restaurant, it grew from small quarters into an ample establishment seating over 200 people, occupying three locations near Lake Merritt.
During the 1920s and 1930s, the restaurant enjoyed great success and was usually filled to capacity. Stephens took great delight in employing African American high school and college students so they could earn money for their education.
Stephen’s daughter, Virginia, won acclaim at the age of fourteen when her name “Jewel City” was selected for the Panama-Pacific International Exposition buildings in a competition sponsored by the San Francisco Call-Post.
Virginia attended the University of California at Berkeley and received a bachelor’s degree in science in 1924.
Encouraged by her father to attend law school, she enrolled in Boalt School of Law at UC Berkeley and earned a degree in 1929. At that time, she was only the second woman to receive a law degree from the school and the first African American woman to complete the program. Virginia passed the California Bar in the same year, the first African American female Attorney in California.
While at Berkeley, Virginia and Ida L. Jackson were charter members Rho Chapter in 1921 and Alpha Nu Omega, a graduate chapter of Alpha Kappa Alpha. These were among the first Greek sororities for African American women west of the Mississippi.
Virginia married attorney George Coker (1906-1970). The Cokers helped tutor African American students for the State bar exams. They moved to Virginia and maintained a private law practice there for almost a decade.
In 1939 after working in private practice for ten years, they moved back to California, settling in Sacramento. Virginia received an appointment as Attorney in the State Office of the Legislature Council in Sacramento in May 1939. In this capacity, she helped with drafting and amending legislative bills, and worked under four different legislative councils:
Upon her retirement in 1966, Virginia had attained the position of Deputy of the Indexing Section. Virginia died in Sacramento at the age of 83 on February 11, 1986.
In 1924 brothers Paul and Herman Pause formed Montclair Realty Co. Before that, Paul worked for the Realty Syndicate.
The business district of Montclair looked like this when Montclair Realty was formed. Cos. Williams, a builder, was the only other business at that time.
In 1932 they moved into their new offices at6466 Moraga Avenue. The building was occupied by B. Brooks, another real estate agent. The building was still standing in 2019.
6466 Moraga Avenue – 2019
Montclair Highlands “All the World No View Like his”
In 1928 Montclair Realty was the developer and selling agents for a new tract behind the business district of Montclair. One of the first homes was the “Model View Home,” built-in 1928. Please see my page on this – The Highest Home in Oakland
In 1934 Montclair Realty celebrated its 10th anniversary. During this time, they specialized in the development of the Montclair area. Oakland Tribune 1934
In 1937 Paul Pause announced that Montclair Realty Company had a new home. The new two-story building was designed by Harvey Slocombe in an authentic Spanish style, complete with patio and tile roof. Howard Gilkey developed the garden.
Dramatically different the Pent House Model home brings to you “Ideas of 1938” in colorful interior finishes and modern furnishings. – Oakland Tribune 1937
The building was demolished in 1961 to make room for the expansion of the Standard Station next door.
Silver Anniversary – 1949
Paul Pause was a founding member of the Montclair Improvement Club. He was a member of the Oakland Chamber of Commerce residential committee and its highway and transportation committee. He was also a member of the Commonwealth Club.
Death and New Owners
Paul Pause died in 1950. He was an essential figure in the development of Montclair since the beginning.
Lucille Chasnoff purchased the company sometime after Pause died in 1950. John Mallett purchased the company from her.
New Office in 1954-56
In 1954 a new office building was built at 2084 Mountain Blvd. Montclair Realty offices were on the ground floor. It was the only office building that had its own off-street parking. The offices featured gold walls with charcoal woodwork with built-in desks and partitions. In 2019 a brand new building replaced the old and outdated Montclair Realty Office Building.
If you grew up the Montclair District of Oakland from 1956 to about 1990, you shopped at Freeway Variety.
Freeway Variety opened in March of 1956. It was owned and operated by partners Cy Fritz and David Iventosch. They both had experience running the same type of stores in Berkeley.
In 1957 Iventosch bought out his partner Fritz.
I felt the best way to describe this most beloved and dearly missed variety store is by sharing memories of it, which were detailed in a Facebook group. The group is lovingly called Forgotten Montclair. It is dedicated to preserving and sharing the memories of growing up in the Montclair District of Oakland, California.
Laura C: I bought my Beautiful Crissy doll there, in elementary school, along with my camping cookware for Brownie camp. When I graduated from high school, I bought my powder blue gym clothes there.
Joanne G: Freeway Variety was “candy land” heaven to me! My mom never let me have candy growing up – not ever once being able to trick or treat. So if I was ever able to ride my bike up to Freeway Variety from lower Broadway Terrace (all uphill)! The Now or Later were my first choice after a spin around the store to take in the isles of crazy stuff.
Todd E: Lived in Montclair 1970 – 1992. Freeway Variety was like the ultimate dive bar of five and dimes. It was kind of dark with low ceilings, but it was comfy. It felt a little bit like a place where you could buy a Gremlin from some ancient guy in the back where all the wicker baskets hung from the ceiling. There were nuances to Freeway Variety that can never be replicated anywhere else. There was nothing funnier than riding your BMX down that strange concrete slope and dropping your bike down and entering the store in one fluid motion. It’s the place where I thought Army Men and those little parachute dudes were born. It had all the romantic stuff of childhood, candy, cards, Slurpee, video games, toys, Choose Your Own Adventure Books, a whole section on Movie Novelizations (with pictures in the middle!), strange arcane stuff like rabbit’s feet and real Mexican Jumping Beans. To me, the basic concept of what 1 mile is will always be the walk from my house over by Joaquin Miller School to Freeway Variety.
Christopher W: Ah, there it is, my favorite store growing up in Montclair. While my mom shopped at Lucky’s, I would be down at Freeway Variety looking for everything from match cars, Pez dispensers, loved the chocolate ones, and when I was tiny, I would get a quarter and ride the horse in the front. Good times
Cherie L: We would walk down there from Westwood Way. Buster brown socks. Schools supplies. Candy, you name it. Lived in Montclair from 1959 to 1982.
Stephanie W: Florence was my auntie
Nanette: I loved Freeway Variety! The old creaky wood floor that sloped down. You could get art (my favorite), craft, and school supplies. And of course where we got our Wacky Packs!!!!·
Dennis J: Does anyone remember the ladies of Freeway Variety store? Florence, Winnie, Mildred, and May. I worked there after school and on weekends. Coolest boss ever: Big David Iventosch. My first real job!!!
Helene C: Loved everything about Freeway Variety. The smell of popcorn, candy, turtle pond scum. The only place where you could get candy, washcloths, home goods, toys, candy, an iron, a picture frame, valentines, Christmas cards, canning jars, toy guns, turtles, popcorn, and sweet. And those old ladies behind the counter. A golden childhood staple and memory. I pity everyone else.
Erik H: Florence always gave me extra on my Icee. But you introduced me to the “Suicide “flavored slush.
Dena M: I remember we would all go there to pick out our Halloween costumes and buy wax harmonicas.
Susan S: Look what I found cleaning out my closet
Jan D: The ladies used to follow us around the store, thinking we were going to steal something!
Donna: I still have my Ink bottles and pens.
Lara: I loved getting presents from here. Thanks to my mom, this is dated. I guess that means I am too! 33 years ago . . .
Recently someone asked about when 7-Eleven came to Montclair. Which was about 1958.
I thought I would go back a little farther and tell you about the first store in Montclair.
A little history…
In 1925 the land that 7-Eleven is now on was bought by a man named Otto Schuneman. Mr. Schuneman then built a store. His store was a combination fountain and grocery store and a service station in front.
The original building is still standing behind the 7-11 store.
I haven’t been able to find any photos of the store or the station.
Funk’s Grocery – 1930-1940
In March of 1930, Davis L. Funk leased the store from Schuneman and bought out his remaining stock. Mr. Funk had owned a couple other stores in Oakland.
He called his store Funk’s Grocery.
The Funk family lived at 5677 Thornhill in the mid to late 30s to early 40s.
In the early 1960s the Montclair Presbyterian Church next door bought the house from the owners.
My ex-husband and I worked for the church from 1983- 1987 and we got to live in the house.
In 1940 Funk took on a partner his son-law Malcom “Scotty” Hodge the husband of his daughter Lenore and the store was re-named the Montclair Food Center.
Funk and Hodge ran the store together until Funk died in 1949 his home on Grisborne Avenue, behind the store.
Hodge and his wife continued on after that until 1957 when they couldn’t work out a new lease with the owner Otto Schuneman. My thought is…it was because he could make more money leasing it to Speedee Mart
When the store closed down in 1957 it was the last one Montclair that had maintained a credit and delivery service. Montclair Food Center was more than just a store to many of the customers of 20 years or more.
By 1957 Montclair was also changing. Payless Grocery Store (soon to be Luckys) and LaSalle Avenue Market were located in the business district and soon a new Safeway would be built.
Speedee Mart 1958-1966?
In about 1958 the store was leased by Speedee Mart Corporation.
In 1964 the parent company of the 7-Eleven Stores bought all the Speedee Mart franchises in California.
They began slowly changing the name to 7-Eleven (7-11)