Posted in Oakland, People, Transportation

Santa Claus Rides the Bus

On Facebook, I have been sharing photos of holiday-themed AC Transit Coaches (Bus). In researching the tradition, I learned that Nickolas P. Alevizos played Santa Claus for more than 40 years. A bit of history here.

Nick P. Alevizos -In front of a 10 seater Model-A Motor Bus one of the original West Oakland Motor Buses – Undated AC Transit Photo

Santa Claus – St Nick

In December of 1960, AC Transit’s new streamlined “Transit Liners” went into service on Christmas Day.

AC Transit Photoflickr

A colorful parade called the “Travelcade of Progress” was held on the streets of downtown Oakland to introduce the new buses. The parade included all forms of East Bay public transportation since the horse and cable cars. 

AC Transit Times December of 1960

Alevizos led the parade as Santa Claus .

Alevizos became a legend by dressing as Santa Claus at wheeling through the East Bay in an AC-Transit holiday-themed decorated bus.  

Oakland Tribune 1964

He started playing Santa Claus in 1933 for the Shrine, Richmond Kiwanis Club, and at the Division 3 Christmas parties.

Oakland Tribune 1975

He also played the roles of Abraham Lincoln, Christopher Columbus, and Uncle Sam on the year’s appropriate dates. But Santa Claus remained his most extended running role, beginning in 1933.

Oakland’s Early ‘Jitney King’

Oakland Tribune May 23, 1971

A transportation pioneer in the East Bay, Nichols P. Alevizos, in 1921 started a jitney bus service. The major Oakland Jitney route was 7th Street from Pine Street to Clay Street. There were 16 jitneys and 16 drivers on the run, with 15 in use each day and the 16th taking the day off.

West Oakland Motor Bus Lines 1928 – AC Transit flickr

Alevizos organized a jitney association in 1924 and became its first and only president. In 1928 the association bought 8 Model A Ford buses. The association was named West Oakland Motor Bus Lines.

Oakland Tribune 1929

In 1935 Alevizos sold the company to the Key System.  Part of the deal made by Alfred J. Lundberg, Key System president, was for Alevizos to have a lifetime supervisor job with the company.

Oakland Tribune 1934

He served as superintendent of the Key System and later AC Transits Richmond Division. His career spanned 56 years.

AC Transit Times December 1962

Retirement

Alevizos retired at the end of 1977, his career spanned over 56 years. He continued as Santa for 2 more years . He passed away in April of 2000.

History of the Holiday Bus

In 1963, AC Transit launched its first holiday-themed bus.  The “Candy Cane Express” was painted white and tied with big red bows.

AC Transit Times

In the years that followed, the Holiday Bus became more elaborate, with the vehicles being custom-painted and decorated with handmade wooden ornaments. By the mid-1960s, a full-size sleigh was installed on the roof, in which “Santa” would ride.

The 1966 “Santa Claus Express”AC Transit Flickr.AC Transit Times December 1966

There have been many versions of the Holiday Bus throughout the years. Decals and full custom vinyl wrap have replaced the custom paint jobs and bolted on decorations.

Santa’s Toyland – 1969 – AC Transit Times
Santa’s Workshop 1970 – AC Transit Times
Santa’s Express – AC Transit –
Winter Wonderland – 1979 – AC Transit Times
Santa’s Toyland – 1973 – AC Transit Times

This year’s (2020) theme is “Holidays Always Keep Their Sparkle.”

2015 Holiday Bus – ACTransit
2020 Holiday Bus – AC Transit

More Info:

Themes

  • Seasons Greetings – 1965
  • Santa Claus Express – 1966
  • Candy Cane – 1967
  • Happy Holidays – 1968
  • Santa’s Toyland – 1969
  • Santa’s Workshop – 1970
  • Santa’s Toyland – 1971
  • Santa’s Toyland – 1973
  • Happy Holidays – 1974-1975
  • Santa’s Toyland – 1976
  • Santa’s Express – 1977
  • Candy Cane Coach – 1978
  • Winter Wonderland – 1979

The End

Posted in Buildings, Business

Newsreel Theaters

A news cinema or newsreel theatre is a cinema specializing in short films, shown continuously. They also occasionally show feature films.

Newsreel Theatre on Broadway

It was announced in July of 1941 that Oakland was to have a Newsreel Theater, a sister to the one in San Francisco.

Oakland Tribune August 1941


The 300 seat theater had spacious lounge rooms which provided accommodations for writing a letter, holding a business conference, reading the latest newspapers, magazines, etc.

Was Regent Theater

Oakland Tribune 1912

The building first housed the Regent Theater later the Regent Photo Theater.

Regent Theater
Broadway at 12th circa 1917 – showing the Regent Theater. Photo by CHeney Photo Advertising

Peerlex Theater 

Oakland Tribune Sept 10, 1954

In the mid-1950s, the Regent was renamed the Peerlex. The Peerlex offered three action hits for 50 cents.  

Pussycat Theater

By 1972 the Regent was rechristened the Pussycat Theater showing XXX adult movies.

Pussycat Theater

The city of Oakland acquired the theater by eminent domain in 1987.

Franklin Theater

The theater located at 1518 Franklin opened as the Bishop Theater in 1916 and then became the Fulton Playhouse in 1918. The building was designed by Edward T. Foulkes

The Bishop Playhouse – undated Oakland History Room Photo

In 1935 the Fulton reopened as the Franklin, taking its name from the previous Franklin Theater which had closed.

Newsreel Theater

The Franklin Theater closed and was reopened as the Newsreel Theater in October of 1939.

Telenews Theater at the Franklin Theater

Oakland Tribune October 1939

The Newsreel Theater closed and transformed into the Telenews Theatre at Franklin and 15th opened July 18, 1941

Oakland Tribune July 18, 1941

The theatre was the first to include local newsreel stories as part of the regular week’s program. Each program or show comprised some fifty news events, including the “Ringside Seat to World War Two” series with Regan McCrary.

Oakland Tribune July 18, 1941

During the opening week, they showed a “Salute to Oakland,” a film on Oakland’s industrial, civic, and community life. The film showed the new Woodminster Amphitheater, Lake Merritt, Mills College, Oakland’s High Schools, and City Hall.

Oakland Tribune July 18, 1941

The lobby included a large “Progressive War Map,” which was updated daily. Twelve clocks, showing the current time in cities throughout Europe, American, and Asia, and a teletype machine was also in the lobby.

Oakland Tribune July 18, 1941

Franklin Theater Once Again

When Telenews took over the Fox News Theater’s operation on Broadway in 1943, this theater became the Franklin once again and showed first-run movies.

Closed and Demolished 

The theater went dark in 1951.

Oakland Tribune April 17, 1953

Fox News Theater on Broadway

Regent Theatre

Located at 1906 Broadway, the 552-seat Fox News Theatre opened on July 3, 1942.  

Oakland Tribune July 1942

Fox Offers Timely Topics in Modern Show House.” – Oakland Tribune July 5, 1942

The Fox News Theater had a broadcasting studio in the downstairs lounge. Vital news programs, topics of the day were broadcasted on the KQW CBS outlet.

Telenews took over the operation on April 30, 1943. The theater was renamed The Broadway Telenews Theater.

Oakland Tribune Feb 22, 1953

Globe Theater

Oakland Tribune April 1954

On April 16, 1954, it was renamed Globe Theater and went over to screening feature films, with Dinah Sheridan in “Genevieve.” The latest newsreels were also shown.

Oakland Tribune April 1954

More Info:

The End

Posted in Buildings, Business, Downtown

Money-Back Smith

Originally called “The Famous Clothing Company.” Later it was renamed “Smith’s Money-Back Store and Money-Back Smith.”  You probably knew it as Smith’s Department Store.

William Smith founded the first store in Oakland in 1885 (according to the Oakland Tribune)

Unique Nickname

“Money Refunded If Goods Are Not Satisfactory.”

Oakland Tribune

Willam “Money-Back” Smith

His friends, relatives, neighbors, and patrons were so used to the policy of ‘money-back” being associated with William Smith that became his nickname.

First Store

The first store was on Broadway, between 7th and 8th Street, later moving one block to 9th Street.

Brilliant Opening 

Oakland Tribune

The Famous Clothing Company proprietors held a grand opening reception on March 16, 1892, at 909 and 911 Broadway.

The Berkeley Gazette March 18, 1904

In 1896, Smith chose a new location at 10th and Washington, where the firm remained until 1912.

They then moved to 12th and Washington, which was enlarged and modernized several times.

1935-Blake Estate Co. building (the Blake Block) W. F. Woolworth, Money Back Smith inM.L. Cohen Co., photographers, for Downtown Property Owners Association, Inc. :Permission to use this image must be obtained from the Oakland Public Library, Oakland History Room.

Another New Location

Circa 1933 – M. K. Blake building (the Blake Block), southwest corner of 12th Street and Washington Money Back Smith in view. M.L. Cohen Co., photographers, for Downtown Property Owners Association, Inc. Oakland Public Library, Oakland History Room.

By 1912 the store was located at 12th and Washington Streets, and it was called “Money-Back Smith.”

Circa 1935 -M. K. Blake building (the Blake Block),.12th and Washington Money Back Smith in view. Downtown Property Owner’s Association. Volume 4. . M.L. Cohen Co., photographers, for Downtown Property Owners Association, Inc.

“Charge It” Plan

Oakland Tribune 1940

Breaking all precedents, Money-Back Smiths had for 54 years had a “cash only” policy offered a liberal 90-day charge plan. The plan had no downpayment, no interest, and no carrying charge.

More than 10,000 Eastbay residents opened accounts in the first six months. 

Charge it!”

They made the term “Charge it” a common word in the vocabulary. Smith declared September 27, 1940

55th Anniversary 

“Founded back in 1886 – literally the horse and buggy days of the city, the store has grown with Oakland.”

Oakland Tribune September 27, 1940

“We Couldn’t possibly cut a birthday cake large enough for all the of our customers, and so were cutting prices instead.”

Expansion

Blake Block [ SW corner of 12th and Washington.
Creator/Contributor:Cohen, Moses L., 1884-1975.
Downtown Property Owners Association (Oakland, Calif.).
Date:1944

In 1941 the store embarked on a program of remodeling and expansion that doubled its size. Two additional floors were added, which gave them three floors for selling merchandise.

Oakland Tribune Dec 1951

In 1945, the store acquired 30,000 Sq.Ft. of additional space in the Blake Building on Washington Street.

M. K. Blake Estate Co. building (the Blake Block), southwest corner of 12th and Washington Streets. Smith’s in view. – 1949, Jun. 27 . Camera Corner, photographers, for Downtown Property Owners Association, Inc. RIGHTS:Permission to use this image must be obtained from the Oakland Public Library, Oakland History Room.

First Western Bank Building

Oakland Tribune 1955

In 1955 the old Henshaw Building at 14th and Broadway, built-in 1891, was demolished. The Henshaw building housed the MacDonough Theatre, one of Oakland’s first legitimate showhouses.

The First Western Bank Building was completed in 1958.

Image
Smith’s Downtown Oakland 1965 -https://twitter.com/christreadway

Location : 1330 Broadway Oakland CA

Smith’s Clothiers

Smith’s opened 24 stores throughout Northern California and Nevada.  

In 1988 after 102 years in business, closed its doors.

Press Democrat 1988

More Info:

There is some confusion as to when the store was located where. I tried my best.

The End

Posted in Buildings, Early Montclair, History, Schools

Hays School District

In March of 1886, the Board of Supervisors created a new school district.  That took from portions of the Piedmont, Peralta, and Fruitvale districts and representing about 44 children. 

Hays Canyon Schoolhouse
Students pose with their teacher. In this photo and of the 6 children sitting down. Walter Wood 2nd from the left, his brother Alfred Wood is 4th from the left Harry W. Logan is seated on far right and his brother Maurice Logan (the painter) is standing far right. The Logan’s and the Wood’s lived at Lake Temescal.
c 1900-1910 Oakland History Room

The new district was called the Hays School District, in honor of the late Colonel John Coffee Hays

The superintendent appointed the following residents of the area as trustees:

  • W.H. Mead
  • J.H. Medau
  • Mrs. Susan Hays

Land Donated

The land for the school was given to the district from Hetty S. Henshaw.   The Montclair Firehouse was built in the spot in 1927, using the front part of the lot.

Hays school -
Oakland Tribune Jul 16, 1886

New School House Built

Requests for bids to build the school were made in July of 1886.

Oakland Tribune July 1886

The completed school was small at only 32×36 feet,  with just one classroom.  It was Gothic in design with a graceful looking bell tower.  It had two entrances, one for the boys and the other for the girls, with each entry having a 6×6 vestibule.  The sash bars of the windows are all horizontal, copying the style of schools in Europe. 

Hays School House -
Oakland Tribune Jul 07, 1886

The construction cost about $2,500 and took about two months to build.

Oakland Tribune Jul 1886

The architects were Goodrich & Newton.

Dedication

The dedication of the school was held in October 1886.  It was attended most of the families that lived in the area.  Opening remarks were made by Judge EM Gibson and W.H Mead.  Some of the families in attendance:

Entertainment provided by the students from the school under the direction of their teacher Miss Lucy Law.  The following students performed:

  • Clara Gibson
  • Gussie Gibson
  • Carrie Mead
  • Daisy Mead
  • Susie Mead
  • Mattie Mead
  • Edith Medau
  • Louise Medau
Oakland Tribune Feb 11, 1888
Oakland Tribune Nov 23, 1889

Graduation 1901

Hays School was the scene of brightness and beauty on Friday June 14, 1901. Friends and family gathered to witness the closing exercises. The four graduates were:

  • Jessie Logan
  • Robert Shepherd
  • August Carson
  • Scott Monroe
Oakland Tribune June 1901

School Trustees

In 1904 appointed Mr. S. Morrell and Mr. Johnson to fill the vacancies caused by the removal of George Hunt and G.W. Logan.

Attendance for the year ending 1911 for the Hays School was 11 students.

Oakland Tribune Aug 01, 1911

School Closes

The school was closed around 1913, and the building was demolished.  It was probably due to the Oakland, Antioch, and Eastern Railway construction, later known as the Sacramento Northern.   For more on the Sacramento Northern, please go here. The East Bay Hills Project

Montclair Firehouse

In 1927, the Montclair firehouse was built on the same site. The storybook style building was designed by Eldred E. Edwards of the Oakland Public Works Department.

Storybook firehouse on Moraga Avenue in the
Montclair district of Oakland, California. 1934, ohrphoto.districts.031.
Oakland. Buildings Oakland Public Library, Oakland History Room.

Misc Articles

Oakland Tribune 1881
Hays school -
Oakland Tribune May 14, 1890
Oakland Tribune 1889

Controversy

The End

Posted in Buildings, East Oakland, Fruitvale, Homes, Lake Merritt

More Mansions

More on the mansions that once graced the streets of Oakland

Koa Hall – Bailey Mansion

W. H. Bailey, who owned plantations in Hawaii, hired W.J. Mathews to designed his home and cost $70,000 to build circa 1889.

Bailey Mansion on Jackson Street – 1898 Oliver Family Photograph Collections Bancroft Library http://ark.cdlib.org/ark:/13030/kt0n39q1p1

The woodwork of the main hall was the beautiful koa from the Hawaiian Islands. By the main staircase, there were carvings of koa. The woodwork in the reception-room on one side of the hall was bird’s- eye maple. Antique oak was used in the library and the dining room.

Oakland Tribune May 31, 1891
Oakland Tribune May 31, 1891

It was converted into a rooming or boarding house’

Oakland Tribune March 11, 1916

Sometime in the late 1920s the old mansion was razed and the Hotel Lakehurst was built.

Oakland Tribune Feb 02, 1930

It is now called Lakehurst Hall.

Location: 1369 Jackson St now 1569 Jackson Street at the corner of 17th Street.

More Info:

The Old Brown Home

The three-story, five-bedroom home was built in 1872 by Dr. Samuel Merritt.

In 1874 Roland Geir Brown purchased the home.

Mr. Brown sold sewing machines for Grover and Baker. The Oakland Tribune reports that Brown was one of the wealthiest men in 19th Century Oakland.

 Roland G. Brown, with two other adults, in carriage. – Courtesy of UC Berkeley, Bancroft Library – http://www.oac.cdlib.org/ark:/13030/kt409nc89b/?order=1

The Brown home was less than a block from Lake Merritt. This was before the lake shore was filled in.

Brown House

When President William McKinley was in the Bay Area for a week in May 1901, he visited the Brown home.

Oakland Tribune July 25, 1956

The old Brown home at 1889 Jackson Street was demolished in 1956 to make room for a parking lot.

Location: 1889 Jackson – between 17th and 19th Streets

More Info:

The Other Brown Mansion

Albert Brown came to Oakland in 1887 from New Jersey. He was an undertaker and a prominent lodge man.

Albert Brown Home on Alice Street

Boarding Home

Sometime after Brown’s’ death, the mansion was converted into a boarding house. The Alice-Lake Apartments are now located in the spot.

Location: 1387 Alice Street

More Info:

Alexander Mansion

“Aloha, nui,” or “Love be unto you.”  Is carved above one of the entrances

Samuel T. Alexander came to Oakland from Hawaii in the early 1880s. He was one of the founders of Alexander & Baldwin, an American company that cultivated sugar cane. 

Oakland Tribune

In 1882 Alexander purchased a lot on the northwest corner of Sixteenth and Filbert for $6,000.

Artistic Homes of California
Artistic Homes of California

The three-story Queen Anne style home was designed by Clinton Day was completed in 1883 at the cost of $20.000

Move to Piedmont 

The family lived there until 1912 when Mrs. Alexander moved to Piedmont to be closer to her son, Wallace Alexander. 

Rooming House

Sometime after 1912, the mansion was converted to a rooming house renting out rooms until the mid -1960s.

Oakland Tribune 1919
Sanborn Fire Insurance Map from Oakland, Alameda County, CaliforniaVol 1 1903

New Life for Old Mansion

In 1967 the once venerable mansion stood deserted and in despair, its windows boarded or broken was scheduled to be demolished.

Members of the Oak Center Neighborhood Association decided the old mansion could receive a face lift and become a community “Neighborhood House.” The demolition was halted.

Oakland Tribune 1967

The visualized the rehabilted building comprising of office space for the Oak Center Association, a children’s library and study hall, an adult library and reading room, a large all-purpose room for meetings and socials and room for individual and group counseling.

Vandals Strike

The group succeeded in saving the old mansion from the wreckers only to have it nearly demolished anyway –by vandals. The house was broken into and ruined beyond repair and was finally demolished in 1968.

Quinn Home

To make room for Highway 980 the William H. Quinn Home at 1425 Castro Street was moved to 1004-06 16th Street.

William H. Quinn House, 1425 Castro Street, Oakland, Alameda County, CA – Library of Congress – https://www.loc.gov/item/ca0017/

Location: 1006 – 16th Street

More Info:

Hush Mansion – Etnemere

It was built in 1865, the 14-room house of rococo architecture. The barn had room for ten horses and room for 20 tons of hay.

Oakland Tribune

The house had 14 rooms made of redwood. The barn had room for 10 horses

Oakland Tribune

The mansion had a wood and coal furnace, and the radiators are believed to have been the earliest models of that kind in the country. The rooms were paneled with massives doors 9 feet high. Beautiful mirrors adorned the wall.

Oakland Tribune

It was reported that Susan B. Anthony once slept there.

Sanborn Fire Insurance Map from Oakland, Alameda County, CaliforniaVol 2 1903

The house and barn property was purchase by Marston Campbell, Jr, as an investment. It was torn down in 1948.

The Hush Mansion Today – google maps

Location: 1401 28th Avenue on East 14th.

More Info:

Once owned by Merritt

In 1877 Dr. Samuel Merritt built a three-story home on Jackson Street. The house had bay windows, a front porch, and cone-shaped peaked.

The lot is part of the 45-acre parcel, which Merritt paid $4,000 in 1852.

Oakland Tribune 1963

The house was purchased from Dr. Merritt in 1880 for $12,050 by John A. Stanley as a wedding gift for his daughter and her husband, Thomas Coghill.

The Coghill family lived there until 1920 when they sold it to John C. Money. After Mr. Money died in 1944, it served as a rooming house.

By 1963 it was the last of the old mansions on the block and was demolished to make room for a 32-unit apartment building.

Oakland Tribune Jan 05, 1964

Location: 1514 Jackson Street

More Info:

Orange Street Mansion

Edward P. Flint, a land developer, and San Francisco businessman, moved to Oakland in 1860. He lived at 13th and Clay before moving to this house.

Oakland Tribune 1964

The site where he built the house at 447 Orange Street was a part of a larger parcel he subdivided in Adams Point.

After Flint died, Admiral Thomas S. Phelps purchased the property. Phelps was a veteran of the Spanish American War.   In 1939 the property was purchased by M.A. Marquard, and lived in the house until 1964.

The house was demolished in 1964 and replaced with a “modern 28-unit apartment building.

The new structure has 15 two-bedroom and 12 one-bedroom apartments, plus a penthouse. The building was designed by Al Colossi. and is located at 447 Orange Street.

 Mr. and Mrs. Marquard lived in the penthouse of the new apartment.

More Info:

The End

Posted in East Oakland, Homes

Rock Blown from Quarry

The heavy missile, which neighbors said had hurled through the air like a

“shell from a cannon.”

Oakland Tribune October 28, 1931

A 40-pound rock, blasted from the hills above Millsmont, was hurled half a mile and crashed through the roof and dining room ceiling at the home of Fred Bailey, 4017 Altamont Avenue.

The rock was blasted from the nearby Heafey-Moore quarry.

“There is little doubt the rock came from the quarry, where men were blasting.”

John Heafey, President of the Heafey-Moore
Oakland Tribune October 28, 1931

A “strange-urge” told Mrs. Bailey to leave their home, and she did go. She left the house at 4:30 with her daughter and went downtown.

“every time I went into the dining room, something told me I shouldn’t be there.” Mrs. Bailey said

Oakland Tribune October 28, 1931

They returned home to find it in shambles. There was an eight-foot hole in the ceiling of the dining room. The rock landed on the couch/bed that their daughter used.

4017 Altamont Avenue – Today – Google Maps
4017 Altamont Ave and the Quarry – google maps

The End

Posted in Homes, Lake Merritt, People

Reign of Terror

Bomb Explodes

On March 18, 1919, Mrs.George D. Greenwood was killed instantly when a bomb exploded in the family home garden overlooking Lake Merritt. Her husband was the Vice-President of the Savings Union Bank of San Francisco.

Killed Instantly

It is believed that Mrs. Greenwood found the bomb and picked it up, causing it to explode.

Mrs. Greenwood’s body was torn apart and hurled ten-feet across the garden by the force of the explosion. Her clothing was stripped from her body and hung from the trees or was scattered on the lawn.

All windows on two sides of the Greenwood home were shattered.

Threats Sent to Other Families

The Greenwood family wasn’t the only Eastbay family to have received letters threatening death unless specific amounts of money were handed over.

Other families included:

  • Kenneth E. Lowden – 274 19th Street
  • Mrs. E.A. Julian – Piedmont

According to the police, a letter demanding $5,000 and threatening to destroy his home with dynamite was sent to Greenwood in January of 1918. The “C.C. of C” signed the letter, which stands for the Cat’s Claw of California.

Oakland Tribune March 21, 1919

The Greenwood explosion was the third in a series attributed to a gang supposed to have dynamited Governor William D. Stephens home and one other.

An unexploded bomb was found in the yard of N. Campagna of Berkeley the week before.

Society Leader

SF Examiner June 12, 1893

Mrs. George D. Greenwood was considered “society royal” in Oakland and San Francisco, where her parents and husbands were pioneers.

Tubbs Hotel

She was one of the Tubbs girls, the daughters of the late Hiram Tubbs, early capitalist, and owner of the famous old Tubbs Hotel.   

Oakland Tribune 1891

The daughters were Mrs. Greenwood, formerly Miss May Tubbs, Mrs. William G. Henshaw, Mrs. Grace Tubbs Henshaw, and Mrs. Edward M. Hall.

No Results

Oakland Tribune March 1919

Police investigations, which continued for more than a year after the tragedy, resulted in the clearing of the mystery surrounding the bomb.

Hanford Kings County Sentinel May 08, 1919

The police arrested many suspects, none were charged.  

New Wife

Oakland Tribune Sept 1922

Mr. Greenwood married Gertrude Vincent in late 1922.

Greenwood Home

The Greenwood home was located at the corner of 19th Street and Jackson at 1399 Jackson Street (later changed to 1899 Jackson). The Greenwoods lived there from about 1896 to 1920.

The Greenwood Home at the corner of Jackson and 19th Streets. Photo by Frank Rodolph
Oakland Tribune May 12, 1936

In 1936 the house was remodeled and became the new home of the Oakland University Club.

More Info:

The End

Posted in Buildings, Early Montclair, Montclair

Members Build Clubhouse

“We are building this clubhouse beyond our immediate requirement but with an eye to the future”   

Mrs. E.T. Jepson Nov 08, 1925

A New Clubhouse

Press release

“A very handsome $10,000 structure is planned for the Montclair Clubhouse. It will be 109 by 40 feet and will contain a large auditorium, stage, dressing room, dining room, kitchen, check room, restroom, and basement space, which will be utilized as billiard room.”

Oakland Tribune

Construction Started

The groundbreaking celebration was held in March of 1925 at the junction of Thorn Road (now Thornhill Drive) and Mountain Blvd.

Members of the Montclair Improvement Club in November of 1925 and began constructing the new clubhouse. 

New Clubhouse Opens

In March of 1926, the Montclair Improvement Club held the $ 20,000 Montclair Community clubhouse formal dedication.

The structure is one-story and is of Spanish architecture. Features included an auditorium with stage and fireplace, dining and reception rooms, an electrically equipped kitchen.

Montclarion

John Perona was the builder who donated his services. Contributions of labor from club members reduced the cost of construction.

They also planned to have tennis and handball courts, a playground for children, and a golf course.

In March of 1926, the Montclair Improvement Club held their first dance at the new clubhouse.

A Bit of History

The beginnings of the Montclair Improvement Club can be traced back to as early as 1923. 

Oakland Tribune March 1923

After a few years, it became the Montclair Bussiness Assoc.

Montclarion

Membership was made up of residents of Montclair, Merriewood, and Forest Park.

Copy of Newsletter

The Women’s Auxiliary to the Montclair Improvement Club was also formed in 1923. The name was changed to Montclair Women’s Club in 1925 when it became affiliated with the California Federation of Women’s Clubs

Montclair Women’s Clubhouse

In May of 1928, the women’s club purchased the clubhouse from Montclair Improvement Club.

Oakland Tribune 1928

They held their first dance in August of 1928.

Clubhouse Damaged in Fire

In November of 1928, a fire damaged the interior of the clubhouse. 

Oakland Tribune November 10, 1928

Clubhouse is Sold

In 1996 the Montclair Women’s Club was sold. From 1996 until 2015, it was an events center called the Montclair Women’s Cultural Arts Club.

Stunning Montclair Facility For Sale – website

It is now the KSS Immersion Preschool of Oakland.

The Clubhouse today

Google Maps
Google Maps

More Info:

Location: 1650 Mountain Blvd Oakland

Posted in Buildings, East Oakland, History, North Oakland, West Oakland

A Bygone Era

A bit of history of some of the mansions that once graced the streets of Oakland. More to come at a later date.

Burnham Mansion

Burnham Mansion was at the corner of Lakeside Drive and 17th Street. The three-story mansion was built in 1902 by John Russell Burnham.

Oakland Tribune 1955

The Burnham family selected the site on Lake Merritt’s edge because of its similarity to Lake Geneva.

The distinctive features of the house were the first stall shower in the city and an automobile garage. The Burnham’s were the owners of one of the first two automobiles in Oakland.

Oakland Tribune 1955

At the beginning of WWII, the mansion was turned over to the American Red Cross for a hospitality center. Alcoholics Anonymous occupied the home until 1955.

In 1956 construction was to begin on ne 60-unit apartment building. The new structure was expected to cost $2.5 million. Each of the 60 apartment ran completely through the building with views of Lake Merritt. Other features included parking on two levels, the elimination of corridors, extensive elevator system, individual patios, and a roof top garden.

Oakland Tribune 1964

Chabot Mansion

Lake Merritt – Anthony Chabot’s Home – circa 1886 – Photo by Frank B. Rodolph – http://www.oac.cdlib.org/ark:/13030/kt9d5nd40c/?order=1

The old home of Anthony Chabot, founder of Oakland’s modern water system, was torn down in 1952. The city declared the house a fire and health hazard.

Lake Merritt – Anthony Chabot’s Home – circa 1886

The Chabot family hadn’t lived there for some time. Ellen Chabot Bothin still owned it.

The building had been used as a rooming house for years, taking in enough money to pay the taxes.

The home was a modest one considering the owner was a millionaire. The house was two-stories with an attic, its rooms with high ceilings, marble mantels, and velvet embossed walls.

The Chabot’s name is a part of our history, with the following named after them.

  • Chabot Road
  • Chabot Observatory
  • Chabot School
  • Lake Chabot

Goodall Mansion

Edwin Goodall built an elaborate mansion in 1880. The house was located at 1537 Jackson Street.

Goodall home, courtesy Bahá’ís of the United States

The home had paneled walls, and a bed carved out of mahogany, a small theater with dressing rooms.

In 1918, Dr. M.M. Enos purchased the home, operated it as the St. Anthony Hospital until 1923, when it became the Jackson Lake Hospital.

Oakland Tribune 1960

In 1960 the hospital was razed to make room for an apartment building called the Jackson Lake Apartments.

Oakland Tribune Sept 23, 1960

 King Mansion  

Charles H. King built his mansion in about 1884.

King City a rural community in the Salinas Valley was named in 1886 for Oakland’s Charles H. King.

In 1971 the old and neglected King family Mansion still stood at 1029 Sixth Avenue and East 11th Street.  The home at one time had 38 rooms. Not sure exactly when the home was razed.

Mein Mansion

Oakland Tribune 1964

The mansion of Capt. Thomas Mein was located at the corner of Jackson and 15th Street.

Oakland Tribune 1964

The three-story 16-room Victorian was built in 1899, included a winding staircase and marble fireplaces.

Oakland Tribune 1964

In 1964 home was razed to make room for a new 34-unit apartment called the Delphian.

Oakland Tribune 1965

Palm Knoll

Oakland Tribune

Palm Knoll, was the home of Governor (later Senator) George C. Perkins (1839–1923). The 24-room mansion Vernon and Perkins Street, was built in 1890.

Palm Knoll was razed in 1947 to make room for apartments.

Oakland Tribune

Playter Home

Ely Welding Playter, a successful hardware merchant in San Francisco, built a mansion in 1879 at 14th and Castro Streets. The area was the center of Oakland’s elite.

Playter was the 24th Mayor of Oakland. He served two terms, 1885 and 1886, and was a Republican. 

In 1906, the house became a refuge for “working girls” after being purchased by the YWCA. 

It was a three-story structure with long narrow windows.

The house was torn down in 1948 to make room for a service station.

The hospital was Once a Mansion.

The original home of the Solomon Ellsworth Alden family, then the John Edgar McElrath family. It officially opened as the Baby Hospital in 1914.

Please read for more info:

Solomon E. Alden – Oakland Local Wiki

Oakland Tribune May 28, 1967

More Info:

The End

Posted in Buildings, East Oakland, Public Housing, Schools, Urban Renewal

Clinton Park Urban Renewal Project

The nation’s first federally assisted rehabilitation project.

Oakland Tribune

Federal Housing Act of 1954

In 1955 a 125 block area bounded by E. 21st Street, 14th Avenue, E. 12th Street, and Lake Merritt was chosen as the “study area” for urban renewal.

Clinton Park urban renewal plan (project no. Calif. R-2), City of Oakland, California -November 1957-HathiTrust

In October of 1955, Oakland applied to the Federal Government to formally designate an 80 block area of East Oakland bordering Lake Merritt as its first urban renewal project.

First in the West

The area was Oakland’s first concentrated action against blight and substandard housing.  

Clinton Park was a conservation project, the first of this type in the Western United States. 

When the project began in July 1958, the area covered 282 acres contained approximately 1,358 structures and 4,750 dwelling units. Clinton Park Project is bounded by Lake Merritt, 14th Avenue, East 21st. and East 14th Streets

The field office for the project was located at 1626 6th Avenue. The field office, an example of urban renewal in action –was a 50-year old house that was located at 1535 10th Avenue.

Oakland Gets U.S. Grant

In December of 1955, the Federal Government earmarked $1 210,000 for Oakland’s Clinton Park Urban Renewal Program. This amount was two-thirds of the anticipated total cost.

New School – Recreation Center

“heart of the Clinton Park urban renewal area.”

The new Franklin School served as an educational and recreational facility and the nucleus of the project. The revised plans for the site called for the additional area and a recreation center to be added. The school replaced the old school building condemned as an earthquake hazard.

Oakland acquired property to double the playgrounds of Franklin School.

The new school opened in September of 1956.

Oakland Tribune September 1956
Franklin School Today – 2020 by Littledots

Due to many problems in acquiring property for the expanded facility, the Recreation Center and Playground area’s completion was delayed until the summer of l 961.

Oakland Tribune October 1960
1010 East 15th – today

Our City Oakland

In 1956 the Oakland Junior Chamber Committee of the Chamber of Commerce produced a movie on Oakland’s urban renewal program.
The movie, entitled ” Our City Oakland.”

Our City Oakland – American City 
Dedicated to Oakland Urban Renewal program for the elevation of human and property values of its neighborhoods .

The film (in color with sound)shows examples of Oakland’s slum dwellings, and census figures at the time showed Oakland more than 15,000 such structures (Wow!)

The film also tells of the work in Clinton Park.

Project Launched

In July of 1957, a wrecking crew started the demolition of eight houses near the new Franklin School. This would be the location of the new recreation center.

Oakland Tribune July 1957
Oakland Tribune June 30, 1957

Older Home Gets New Life

In 1956, the Greater Eastbay Associated Homebuilders purchased a 50-year-old home at 1535 10th Avenue.

Oakland Tribune April 1956
Oakland Tribune April 1956

Home and Garden Show

The house was moved from its lot to become an exhibit at the Home and Garden Show.

Oakland Tribune April 1956

It was completely remodeled as a part of Oakland’s Operation Home Improvement Campaign.

Oakland Tribune April 1956

 Following the show, the home was moved to and used as the Clinton Park Project field office.

The office was located at 1621 6th Avenue.

Oakland Tribune 1963

Looks like the house was moved sometime in the mid 1960s. A church is there now.

A Rehab Project

The homes at 624 and 630 Foothill Blvd

Many New Apartment Buildings

From 1956 to 1962, 57 new apartment buildings were constructed. By 1960 $4,000,000 had been spent on new apartment construction.

First Project

The ground was broken in May of 1956 for the first significant construction project for Clinton Park.  

Robert A. Vandenbosch designed the 32-unit apartment building at 1844 7th Avenue and East 19th Street.

 The three-story structure was built around an inner court that has balconies overlooking the court from every apartment.

Now called Casa Simone –

New Apartment Project

Looking from East 18th towards 12th Avenue Photo by Cheney Photo Advertising 1919

A new 12-unit apartment building replaced a “dilapidated” single-family dwelling at 12th Avenue and East 18th Street.

Oakland Tribune

The old structure was located at 1755 12th Avenue, was built in 1900. It had been converted illegally to an eight-unit apartment.

The structure costs $75.000 to build.

1133 East 18th Street

Garden Type Apartment

In 1958 a new $400,000 apartment was built at 1125 East 18th Street.

Oakland Tribune 1958

Two old homes and their outbuildings were razed to make room for the 40-unit two-story building with parking for the 24 cars on the ground floor.

1125 East 18th – Google Maps

An eight-unit apartment building at 645 Foothill Blvd was under construction at the same time.

Clinton Park Manor

Clinton Park Manor, a 144-unit complex, was built in 1958 at the cost of $1,400,000.  

  • 24 efficiency units
  • 50 one-bedroom units
  • 46 two-bedroom units
  • 24 three-bedroom units

Architect Cecil S. Moyer designed the four three-story structures with a landscaped courtyard in the middle.

It is now called Oakbrook Manor – 1229 East 19th Street

The complex is bounded by 12th and 13th Avenues and East 19th and East 20th Streets.

Google Maps

One of Oakland’s first schools, Brooklyn Grammar School, was built on the site in 1863. It was renamed Swett School in 1874, and in 1882 a new school Bella Vista was built there. Bella Vista School was razed in 1951.

The Valhalla Apartments

In March of 1960, a three-story 48-unit apartment building was built on the northeast corner of 12th Avenue and East 17th Street at the cost of $556,000.

Architect Cecil Moyer also designed this building. The new building contained (it might still have the same layout):

  • 3- bachelor apartments
  • 24- one-bedroom apartments
  • 11- two-bedroom apartments
  • 10- three-bedroom apartments

The courtyard had a swimming pool.

1720 12th Ave Google Maps

Six old homes, some dating back to the 1890s, were demolished to clear the site.

Today it is call Cambridge Terrace Apartments

Apartments

A partial list of the new apartment buildings

  • 2225-7th Avenue – 1957
  • 1618-6th Avenue – 1957
  • 1640 -6th Avenue -1957
  • 602 Foothill – remodeled
  • 1925-35 10th Avenue – 1960

New Supermarket

In 1960 Safeway Stores Inc. built a new 20,000 square foot building and a parking lot on 14th Avenue.

The Architects were Wurster, Bernardi, and Emmons of San Francisco.

1711 14th Avenue – Today – Google Maps

Loops’ for Traffic

To meet the problem of through traffic on a residential street, which caused neighborhood deterioration. Forty-seven intersections were marked to be altered, either to divert automobiles to through streets by way of traffic “loops.” or slow them down with curb extensions.

The traffic-diverting “loops” will be landscaped areas extending diagonally across intersections.

The result of these intersections was that through traffic in the project area is limited to 5th, 8th Avenues, north and south, East 21st Street, Foothill Blvd, and East 15th Street, east-west.

The Diverters -Google Maps

Diverters were placed at East 19th Street and 6th and 11th Avenues and East 20th Street at 7th and 10th Avenues. Also at East 20th Street and 12th Avenue.

Discouragers were also placed at East 20th Street and 13th Avenue and East 19th Street and 13th Avenue.

New Mercury Lights and Traffic Signals

Excerpts of articles from the Oakland Tribune 1960

Other features of the program included:

  • New Recreation Center
  • Widening of several streets and the installation of curbs and sewers.
  • Planting of 1,600 trees about 20 per block.
  • Construction of pedestrian overpasses over Foothill Blvd and East 15th Street for safe access to Franklin School.
  • Installation of new street lighting, street signs, and traffic signs.

Beautiful Homes of Clinton Park

Project Report

By March of 1962, 1,081 structures, containing 3,056 dwelling units have been repaired to eliminate all code. Violation. There have been ll7 structures demolished during the same period.   

Final report of Oakland Renewal Foundation, Inc. on Clinton Park Project, Oakland, California. – @HathiTrust

During this same period, 57 new apartment buildings were constructed within the project area, adding l,l08 new units to the existing housing supply. 

More Info:

Oakland (Calif.). Housing Division. (, 1962). Clinton Park: a historical report on neighborhood rehabilitation in Oakland, California. Oakland, Calif.: The Dept.

Clinton – Oakland Local Wiki

The End