Postcards been an important tool in advertising the city of Oakland for a long time. I have collected postcards of Oakland for years. I recently came across a small ad published in the Oakland Tribune reminding people that “Postcard Day” was coming up. This piqued my interest.
I tried to find the exact postcards but I didn’t have a whole lot luck, except for one or two. I have shared what I think might be them. If I get lucky and find them I will update this.
Here is what I found.
OAKLAND IN PICTURES
First off I found this about postcard advertising.
In 1905 W.J. Laymance of the Laymance Real Estate Company suggested a unique way of advertising Oakland in which every citizen, even the humblest, could take part. They could send illuminated postal cards of this city to friends in other sections of the county, and thus calling attention to the beauty and resources of Oakland.
The subjects of some of the cards were as follows: “Oakland Water Front.” “Residence District,” “Lake Merritt,” “Court House,” “Club House,” “Piedmont Springs,” “Among the Flowers, Piedmont Park,” “East from Fourteenth and Franklin Streets,” “North from San Pablo and Fourteenth Streets” ” University of California,” “Injured Football Player,” and “Greek Theater.”
There were about 20 illuminated postal cards illustrating beauties of the city. They sold the cards at the rate of two for five cents, ten for twenty-five cents. The postal cards were sold at drug and stationery stores. They hoped 10,000 people of Oakland would participate.
Oakland’s PostCard Day 1910
February 12, 1910, was designated “Oakland’s Post Card Day.”
The chamber of commerce undertook the extensive campaign of publicity. Every man and woman in Oakland and most of the children were expected to send one or more cards advertising the city.
The card was a double booster card with the decorative scheme of dark green and orange on both cards, but the views of Oakland will be different. The first half of the double card was to be retained by the recipient. The second half was detachable and was to be sent to the Chamber of Commerce requesting a brochure.
Picturesque residences on the shore of Lake Merritt, seen through the overhanging branches of beautiful old oak, the orange in the glowing sunset was a striking contrast to the deep green of the tree. The other one was of the busy harbor.
Postcard Day 1912
Views of Oakland and other cities to be furnished by Southern Pacific.
Postcard Day 1913
Southern Pacific plans to help advertise Oakland with postcards to be mailed by the citizens of Oakland.
My City – Oakland
- Novel Postcard Scheme – S.F. Call Jan 19, 1910
- One Million Postcards – Oakland Tribune Feb 04, 1910
- Two Designs – Oakland Tribune Feb 06, 1910
- Boost Oakland with Post Cards – S.F. Call February 13, 1910
- Orders For Post Cards Are Heavy – S.F. Call February 04, 1910
- Boost for Oakland – Oakland Tribune February 11, 1910
- Tomorrow is Post Card Day! – Oakland Tribune February 11, 1910
Boost Oakland – https://archive.org/details/2349A_Gould_can_5122_4