Posted in Business, Early Montclair, Montclair, Montclair Tracts, Real Estate

Montclair Realty – Pioneers of the Hills

In 1924 brothers Paul and Herman Pause formed Montclair Realty Co. Before that, Paul worked for the Realty Syndicate.

Paul and Herman Pause

The business district of Montclair looked like this when Montclair Realty was formed. Cos. Williams, a builder, was the only other business at that time.

Sales offices of real estate broker and home builder Cos Williams
in the undeveloped Montclair circa 1925
Photo by Cheney Photo Advertising
Oakland Public Library, Oakland History Room.
Oakland Tribune 1929

In 1932 they moved into their new offices at 6466 Moraga Avenue. The building was occupied by B. Brooks, another real estate agent. The building was still standing in 2019.

Oakland Tribune 1932
Montclair Realty Office in 1940

6466 Moraga Avenue – 2019

Montclair Highlands

Montclair Highlands “All the World No View Like his”

In 1928 Montclair Realty was the developer and selling agents for a new tract behind the business district of Montclair. One of the first homes was the “Model View Home,” built-in 1928. Please see my page on this – The Highest Home in Oakland

In Montclair Highlands 1928

10th Anniversary

In 1934 Montclair Realty celebrated its 10th anniversary. During this time, they specialized in the development of the Montclair area. Oakland Tribune 1934

They worked on the following tracts:

They opened Piedmont Uplands, a new tract along Moraga Avenue at Maxwelton Road. The land was owned by the Henry Maxwell family, who ran a dairy called Maxwelton Farm. Before that is was the picnic grounds of Blair Park.

Montclair in 1937

Below is an aerial of Montclair’s business district in 1937. – Oakland Tribune Jul 18, 1937

Oakland Tribune 1937

In 1936 Paul Pause was the President of the Montclair Improvement Club for 1937. – Oakland Tribune Dec 12,1936

13th Anniversary

Oakland Tribune July 1937

In 1937 Paul Pause announced that Montclair Realty Company had a new home. The new two-story building was designed by Harvey Slocombe in an authentic Spanish style, complete with patio and tile roof. Howard Gilkey developed the garden.

Dramatically different the Pent House Model home brings to you “Ideas of 1938” in colorful interior finishes and modern furnishings. – Oakland Tribune 1937

Montclair Realty Staff and Pent House Living Room 1936
New Montclair Realty Office – Oakland Tribune 1937

The building was demolished in 1961 to make room for the expansion of the Standard Station next door.

Montclarion April 16,1961

Silver Anniversary – 1949

Paul Pause was a founding member of the Montclair Improvement Club. He was a member of the Oakland Chamber of Commerce residential committee and its highway and transportation committee. He was also a member of the Commonwealth Club.

Oakland Tribune 1949

Death and New Owners

Paul Pause died in 1950. He was an essential figure in the development of Montclair since the beginning.

Oakland Tribune 1950

Lucille Chasnoff purchased the company sometime after Pause died in 1950. John Mallett purchased the company from her.

Oakland Tribune 1960

New Office in 1954-56

In 1954 a new office building was built at 2084 Mountain Blvd. Montclair Realty offices were on the ground floor. It was the only office building that had its own off-street parking. The offices featured gold walls with charcoal woodwork with built-in desks and partitions. In 2019 a brand new building replaced the old and outdated Montclair Realty Office Building.

Oakland Tribune April 1956
Montclarion 1956
Montclarion 1956
2084 Mountain Blvd – Google Maps 2011

Different Logos –

Free Map

The End

Posted in Business, History, Montclair, People, Uncategorized

Freeway Variety

Freeway Variety
Photo by Bill Boyd

C 1978

If you grew up the Montclair District of Oakland from 1956 to about 1990, you shopped at Freeway Variety.

The Montclarion March 1956

Freeway Variety opened in March of 1956. It was owned and operated by partners Cy Fritz and David Iventosch. They both had experience running the same type of stores in Berkeley.

The Montclarion March 1956
The Montclarion March 1956
The Montclarion March 1956

In 1957 Iventosch bought out his partner Fritz.

The Montclarion Apr 17, 1957
The Montclarion Apr 17, 1957
The Montclarion May 1957
From the Forgotten Montclair Page on Facebook
A basket from Freeway Variety

I felt the best way to describe this most beloved and dearly missed variety store is by sharing memories of it, which were detailed in a Facebook group.   The group is lovingly called  Forgotten Montclair.  It is dedicated to preserving and sharing the memories of growing up in the Montclair District of Oakland, California.

Laura C: I bought my Beautiful Crissy doll there, in elementary school, along with my camping cookware for Brownie camp. When I graduated from high school, I bought my powder blue gym clothes there.

Joanne G: Freeway Variety was “candy land” heaven to me!  My mom never let me have candy growing up – not ever once being able to trick or treat. So if I was ever able to ride my bike up to Freeway Variety from lower Broadway Terrace (all uphill)! The Now or Later were my first choice after a spin around the store to take in the isles of crazy stuff.

Joan G

Todd E: Lived in Montclair 1970 – 1992. Freeway Variety was like the ultimate dive bar of five and dimes. It was kind of dark with low ceilings, but it was comfy. It felt a little bit like a place where you could buy a Gremlin from some ancient guy in the back where all the wicker baskets hung from the ceiling.  There were nuances to Freeway Variety that can never be replicated anywhere else. There was nothing funnier than riding your BMX down that strange concrete slope and dropping your bike down and entering the store in one fluid motion. It’s the place where I thought Army Men and those little parachute dudes were born. It had all the romantic stuff of childhood, candy, cards, Slurpee, video games, toys, Choose Your Own Adventure Books, a whole section on Movie Novelizations (with pictures in the middle!), strange arcane stuff like rabbit’s feet and real Mexican Jumping Beans. To me, the basic concept of what 1 mile is will always be the walk from my house over by Joaquin Miller School to Freeway Variety.

Christopher W

Christopher W:  Ah, there it is, my favorite store growing up in Montclair. While my mom shopped at Lucky’s, I would be down at Freeway Variety looking for everything from match cars, Pez dispensers, loved the chocolate ones, and when I was tiny, I would get a quarter and ride the horse in the front. Good times

Cherie L: We would walk down there from Westwood Way. Buster brown socks. Schools supplies. Candy, you name it. Lived in Montclair from 1959 to 1982.

Stephanie W: Florence was my auntie

Nanette: I loved Freeway Variety! The old creaky wood floor that sloped down. You could get art (my favorite), craft, and school supplies. And of course where we got our Wacky Packs!!!!·

Susan S: Look what I found cleaning out my closet

Dennis J: Does anyone remember the ladies of Freeway Variety store? Florence, Winnie, Mildred, and May.  I worked there after school and on weekends. Coolest boss ever: Big David Iventosch. My first real job!!!

Helene C: Loved everything about Freeway Variety. The smell of popcorn, candy, turtle pond scum. The only place where you could get candy, washcloths, home goods, toys, candy, an iron, a picture frame, valentines, Christmas cards, canning jars, toy guns, turtles, popcorn, and sweet. And those old ladies behind the counter. A golden childhood staple and memory. I pity everyone else.

Erik H:  Florence always gave me extra on my Icee. But you introduced me to the “Suicide “flavored slush.

Dena M: I remember we would all go there to pick out our Halloween costumes and buy wax harmonicas.

Susan S: Look what I found cleaning out my closet

Jan D: The ladies used to follow us around the store, thinking we were going to steal something!

Donna:   I still have my Ink bottles and pens.

Lara: I loved getting presents from here. Thanks to my mom, this is dated. I guess that means I am too! 33 years ago . . .

Donna:   I still have my Ink bottles and pens.

The End