Posted in East Oakland, Home Building, Oakland Tracts, Tract or Subdivisions

Central Terrace – 55th and Foothill

It is located where Foothill Blvd meets Trask Street and 55th Avenue. 55th Avenue was formally called Central Avenue and Foothill Blvd was often referred to the Scenic Boulevard. Central Terrace also includes Ruth Avenue, Laverne Avenue, El Camille Avenue and Kingsland Avenue. The area now is considered to be an extension of Maxwell Park or the Fairfax District, depending on who you talk to.

Mutual Realty Co.’s Central Terrace office,
Foothill Boulevard at 55th Avenue and Trask Street looking north
Cheney Photo Adv. Co., photographers. C 1912
Oakland Public Library, Oakland History Room.

Brochure for Central Terrace

The Mutual Realty Company put the Central Terrace Subdivision on sale in April of 1912.  The agent was Fred T. Wood, who later took over the project. Later they added the Central Terrace Extension and Scenic Park Knoll

Earth Sciences and Map Library,
University of California, Berkeley -Cadastral map. Historic Maps of Bay Area

Central Terrace is surrounded by modern schools and educational institutions of the very highest standard, the John C. Fremont high erected at the cost of $140,000, the Melrose School, the W.P. Frick School and the Lockwood Grammar School and the famous Mills Seminary for young ladies, all are within short walking distance from any part of Central Terrace”

See brochure below
Central Terr 1915_side
Earth Sciences and Map Library,
University of California, Berkeley –
Historic Maps of Bay Area
centarl-terrace-brochure-front
Earth Sciences and Map Library,
University of California, Berkeley –
Historic Maps of Bay Area
From the Brochure
Oakland Tribune Apr 1912
Foothill Blvd at 55th Avenue
Photo By Cheney Advertising c 1912
Oakland Public Library, Oakland History Room
Laverne from 55th Ave
Photo By Cheney Advertising c 1912
Oakland Public Library, Oakland History Room
Ruth Ave from 55th Ave
Photo By Cheney Advertising c 1912
Oakland Public Library, Oakland History Room
Photo By Cheney Advertising c 1912
Oakland Public Library, Oakland History Room
Ruth Ave
Photo By Cheney Advertising c 1912
Oakland Public Library, Oakland History Room
55th and Ruth Ave – Google Maps
Foothill and 55th today – Google maps

More to come –

Posted in History, Model/Display Homes, Oakland, Tract or Subdivisions

Oakmore Highland Model Homes

Breuner-Tribune Home June 1934

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Oakland Tribune Jun 1934

1774 Liedmet
1774 Leimert Blvd –  Google maps

Display Homes of 1934

New homes at 1746 Leimert, 1808 Leimert and 1816 Leimert – Sept 1934

 

1746 Leimert-COLLAGE

1746 Leimert, 1808 Leimert and 1816 Leimert

Just a few of the homes in the Oakmore Highlands Neighborhood.

 

For more on Oakmore Highlands please see: Oakmore Highlands

 

Posted in Oakland Tracts, Tract or Subdivisions

Havenscourt

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SF Call Nov 29, 1913

Wickman Havens Real Estate Company opened Havenscourt in 1912.   Within the 170 acres  Havenscourt there are 21 miles of streets and sidewalks.¹

Two Schools, 17 Acres Playground, a Civic Center and train station

The official entrance was at Havenscourt Blvd and East 14th Street where there was a a pergola and a gazebo. The Havenscourt station and business district was located  Havenscourt Blvd and Bancroft.²

The_San_Francisco_Call_Sat__Apr_13__1912_

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Photo by Cheney Photo Advertising – Oakland History Room

 

1920Havenscourt Station East 14th St. & Havenscourt Blvd.
Havenscourt Blvd at Bancroft looking towards Frick School


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67th Avenue between Arthur St and Avenal Ave

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64th Avenue and Foothill Blvd

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Looking south on 66th Street from Arthur St

 

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Looking south on 65th Ave from Arthur St

 

Picture13

All photos taken by Cheney Photo Advertising Company and are from Oakland History Room or OMCA.

Links:

  1. Story of Havenscourt – SF Call Nov 29, 1913
  2.  The Home Place Beautiful – Oakland Tribune Jun 1, 1912
  3.  Showing 6712 Flora St circa 1912-1916 OMCA – Havenscourt Tract Block 3
Posted in Oakland, Oakland Tracts, Tract or Subdivisions

Oakmore Highlands

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Rolling Hills of Oakmore circa 1920’s – Oakland History Room

Natural beauty abounds in the 150 acres of wooded, rolling hills that comprise the Oakmore District or Oakmore Highlands.  The Walter H. Leimert Company laid out the subdivision with wide paved streets and ample sidewalks.  See Oakmore Highland History

The Leimert Bridge was designed in 1926, by George A. Posey, to safely accommodate vehicle traffic, Park Boulevard Streetcars, and pedestrians.

The Leimert Bridge during construction and in 1926,  Photo by Cheney Photo Advertising

The original subdivision was bordered by Sausal Creek and Dimond Canyon.  During the initial sales period, good design was promoted through a model open house program called the ‘Oakmore Home Ideal’ where buyers could visit a custom home designed by local architects Miller & Warnecke.

Later, in 1934, The Leimert Company teamed with the Oakland Tribune and Breuner’s Furniture Company to furnish a demonstration model home that drew 8,000 visitors in a three week period.

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Oakland Tribune June 28, 1934

The following year another Breuner’s furnished house was nicknamed “Golden Windows” to highlight the expansive use of glass on the view side of the home and the commanding views from the subdivision.

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Oakland Tribune August 1934

  • Real Estate Developer: Walter H. Leimert Company
  • Contractors: Park Boulevard Company
  • Property Managers: Mitchell & Austin
  • 150 Acres, 4 tracts 440 lots
  • Sales began October 1926

 

Photos

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Aerial view of upper Dimond Canyon and surounding, still largely undeveloped, neighborhoods, Leimert Bridge visible in the foreground. – 1926-1936 Oakland History Room

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Aerial view of Dimond Canyon – 1926-1936 – Oakland History Room

Various Articles

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Oakland Tribune Jan 05, 1927

Oakland_Tribune_Sun__May_1__1927_ (5)

 

  • Oakmore Highlands Model Home
  • Oakmore Highlands Homes

 

 

Posted in Oakland, Tract or Subdivisions

College Pines

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Broadway Terrace @ Ostrander St. (see below)  Photo from: Oakland History Room.

College Pines is located at the corner of  Broadway Terrace and Harbord Drive location(formally Edith), just past the Claremont Country Club.  The name of College Pines was chosen because of the close proximately to College of the Sisters of Holy Names, new High School.  The sales office was located at the corner of Broadway Terrace and Ostrander Road, as seen above.

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Oakland Tribune 1932

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Oakland Tribune June 12, 1932

Below are pictures of  Broadway Terrace and Chetwoood and Broadway Terrace and Harbord Drive.   They were taken in 1933 and are from the Oakland Public Library History Room.

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Harbord Drive and Broadway Terrace in 1933 –  Oakland History Room Photo

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Broadway Terrace and Clarewood Drive in 1933 – Oakland History Room photo

The homesites front on along Harbord Drive for about a half mile or more.  The lots were priced at $27.00 per foot.  A forty foot lot would cost $1075.00, with a low down payment and easy terms.  Sold by the Claremont Pines Corporation and later Michell & Austin.

Oakland Tribune June 1932

Holy Names Centra High School was built on Harbord Drive and opened in 1934.

Display Homes

In December of 1933, the first display home opened at 4339 Harbord Drive. The home had eight rooms with two baths and a 14 x 32-foot rumpus room and “pleasing features galore”.  The home was priced at $6850 and was recently sold in 2016 for $1,360,000.

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Oakland Tribune Dec 1933

In September of 1934, another display home was opened at 4347 Harbord Drive.  The green and white wood and brick cottage and two bedrooms and a den or nursery and a large playroom. The house was priced at $6500, with just $75 down payment and $75 a month.  The house recently sold for $825,000 in 2012.

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Oakland Tribune Sept 1934

Misc. ads for homes

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Oakland_Tribune_Sun__Apr_28__1940_Oakland_Tribune_Sun__Mar_10__1940_

Update:

The stone pillar is still there at the corner of Broadway Terrace and Ostrander Street

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Broadway Terrace and Ostrander St 2018 – Photo from Google Maps

Posted in History, Oakland

Oakland…The White City

This is not about race. It about when Oakland city planners decided to market Oakland as “The White City”.  As a suggestion to future designers and builders.  It was not intended to be used in public, just circulated among builders and planners of the city.   I get the thinking behind the slogan and can almost picture Oakland with the sun shining on the buildings.  The was not the first time the slogan of a White City was used.  The Great White City

This was in 1914.


‘White City, Oakland Plan

Years ago in about 1914, a noted architect(of the time) while looking back at Oakland from a ferryboat “he spoke of it as “The White City”.   What he saw was the new shiny white buildings of Oakland, turn golden in the sunlight.   Oakland on a  “sunny day, the blue sky, and white buildings, turned golden in the sun, remind one of the mystical cities of Maxfield Parish”  Oakland Tribune Oct 1916

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The origin of  Oakland… The White City – Oakland Tribune October 28, 1916

Style as Artistic Feature

In 1914 a plan to further the beautification of Oakland and designed to make Oakland more striking from the bay.   Members of the Oakland Commercial Club,  A.S. Lavenson, vice-president of the club, and city planning enthusiast and H. A. Lafler of the same organization. Oakland Commercial Club, Oakland, 1913;

Their idea was to suggest that builders in the future especially in the taller buildings use white material.   Oakland, as a “white city” situated before the hills in an elevated position could be remarkable sight.  A great mass of white buildings, with tall spires or tower, like many of that time “give semblance of, will it is declared, Oakland truly wonderful”  Oakland Tribune Sept 1914.

Already the from the bay the new City hall City Hall, the new federal building, and the Central Bank building Central Bank Building and other tall buildings in white, present a remarkable site all standing out from brown hills and their surroundings “like great monuments to progress”  Oakland Tribune Sept 1914

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Oakland Tribune  Sept 1914

Uniform Skyline and White Buildings

 

 

 

 

Posted in Advertisment, Early Montclair, History, Montclair Tracts, Uncategorized

Montclair is…

The birth of Montclair

The 1920s were economic boom years in the United States as a whole, and in California in particular.  Economic growth was fueled by the general post–World War I recovery, as well as oil discoveries in Los Angeles and, most notably, the widespread introduction of the automobile.

Oakland expanded during the 1920s, flexing enough to meet the influx of factory workers.  Approximately 13,000 homes were built between 1921 and 1924, more than between 1907 and 1920.

Many of the large downtown office buildings, apartment buildings, and single-family houses still standing in Oakland were built during the 1920s; and they reflect the architectural styles of the time.

1920 was when the first subdivisions or tracts went on sale in the rollings hills in the back of Piedmont.   After running a contest (more on that later) in Oakland Tribune in 1919, Montclair was the name given to the new area.

Montclair Opens

During the first year that Montclair was for sale some $460,000 worth of beautiful property was sold in Montclair.

Her First Birthday

Oakland Tribune October 1921

Oakland Tribune October 1921

Where is Montclair?

Oakland_Tribune_Sun__Jun_7__1925_
The Montclair of the 1920’s – Oakland Tribune

Today when you speak of Montclair it is a much larger area.  The Montclair of today includes the neighborhoods (or tracts) of Pinehaven, Merriewood, Fernwood, Glenwood Glade, Forest Park, Montclair Highlands and also might include Piedmont Pines.

During those first years of the 1920’s a lot of money and effort went to selling property in Oakland.  From free house or lot giveaways to proving car service to the sites from downtown (just 15 minutes away).  The Realty Syndicate even provided a bus( see The First Bus lines in Oakland ) service to some of their sites.

Oakland_Tribune_Wed__Jun_30__1920_

I thought I would show you some of the clever ads that were in the Oakland Tribune and the San Fransico Chronicle those first years.  In the months leading up to the day Montclair went on sale, they ran small teaser type ads all through the paper.  The one above is from June 1920.

Showing the teaser ads

Teaser Ads

What is Montclair?

 

Armistice Day 1920 in Montclair

 

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Oakland Tribune

 

Montclair to be continued