Posted in Advertisment, Early Montclair, History, Then and Now

“The Newspaper With The Hillside Slant”

Before “The Montclarion” newspaper rolled off the presses in 1944, there were two earlier editions of the paper.  The Montclair Garden Club published a newsletter called the Montclair Clarion in the early 1930s and then the Montclarion

Montclarion – Thanks to Chris Treadway

Montclair Clarion

In January of 1935, a small booklet of community news and poetry appeared in mailboxes in the Merriewood area. It was sponsored by the Merriewood-Pinewood Improvement Club.

The Montclair Clarion was distributed free of charge. It included poetry, stories, and community activities, advertisements, and a recipe for Pumpkin Chiffon Pie.

The cover was a pen and ink sketch by Schuler of two pines, grass, and a view of the hills beyond. The sketch tool on slight variations, reflecting the seasons.

Montclarion 1992

The editor was Margery Lane Schuler, who lived at 5646 Merriewood Drive. Schuler was also the advertising manager, copyreader, publisher, and art director.  

In her first editorial, Schuler wrote that she hopes the Montclair Clarion will “have a great many people become more aware of the beauty of the district of the district and promote a desire for our living amongst the trees and nature, living close to God, thereby establishing us to live richer fuller lives.” We want them to see our sunset, to breathe our pines; and everyone should hear our birds sing in the morning, they like it too, out here.”

Some news from the Clarion

  • Mrs. Emerson’s garden party with an entrance charge of 50 cents.
  • The Women’s club was booked solid.
  • Realtor Ione Jones had a pine lot available for $1,500.
  • Montclair Realty at 6466 Moraga announced the permit for the Hamilton Market.
  • New street sign at the blind corner of Merriewood and Sherwood Drives.

On the cover of the April 1935 edition, it boasted a circulation of 1000, and by September 1935, the little book was less than ten pages.

Montclair Clarion Feb-Mar 1935 Thanks Chris Treadway

You can look at the above issue here: Montclair Clarion – Oakland Local Wiki

Montclarion

In 1940, the first issue of the Monclairion still a typed, mimeographed newsletter appeared. Promising its readers, “a personal newssheet will keep you informed on the interesting and important events in your community.

July 13, 1940 –Thanks Chris Treadway

The area’s monthly news source was published by the Montclair Townsite Association, “of, by and for the people of Montclair from Piedmont to Skyline.” The yearly subscription price: $1.00.

Thanks Chris Treadway

The editor, realtor Beatrice Pause of the Montclair Realty Co., had a staff of three nurserymen Elmer Warren, local resident Damond Woodlee whose forte was “scandal,” and her sister Pierette DeVincenzi.

Vol 2 No 54 July 1941

A popular and controversial column, “Well What Do You Know” by Yehudi, reported the goings-on of hill residents and merchants. “Yehudi” kept things stirred up by tattling on everyone, even himself.

“What local golf wizard took what local scribe’s pants at what club?” began a column in July 1940. “Little did he suspect this local scribe had shed his longies.” (and editors’ note read: Yehudi to be released from local klink Monday)

Vol 2 Oct 1941 Thanks Chris Treadway

Five months after that first issue appeared, The Montclarion became a weekly, six to eight-page publication that included the “important events of the community” gossip, meetings, gardening and cooking tips, new neighbors, and help-wanted columns.

Four months later, the paper was delivered by carriers every Friday to 2,150 homes.

Advertisements on the letter-size news sheet reflected the hill area growth.

  • Charles Huenneke had taken over the Montclair Pharmacy at the corner of Moraga and La Salle. 
  • Gil’s Market opened at 6120 La Salle.
  • Edward’s Cleaners and Hatters opened.
Thanks Chris Treadway

The following year four days after the bombing of Pearl Harbor, urged residents to enroll in civilian defense classes. 

Vol. 3 No 1 Jan 1942 – Thanks Chris Treadway

But despite its popularity 2000 papers every week, the Montclarion died quietly som time in 1942 a victim of wartime shortages and rising production costs.

For nearly two years, the Montclarion was nothing more than a copyrighted title.

The Montclarion

Fred and Micky Graeser bought the title for $100.00 and rented printing equipment and set up shop in their home on Sobrante Road. They sold the paper in 1977.

Montclarion

The first issue was on October 27, 1944, and started as a four-page semi-tabloid whose pages varied in size.

Over the years, The Montclarion moved their offices at least eight times.

Montclarion

Various Issues

Monntclarion June 1949 – Thanks to Chris Treadway
Montclarion March 1952 Thanks Chris Treadway
Montclarion August 1953
Montclarion Nov 17, 1955
Montclarion May 1957
Montclarion April 1957
Montclarion 1962

Thanks to The Montclarion for their history.

More Info:

The End

Posted in Buildings, East Oakland, Laurel, Schools, Then and Now, West Oakland

Then & Now – Oakland Schools Part 1 – A

My 100th post!

This is the first in a series of posts on Oakland Schools.

I hope to show Then and Now images of most of the schools, along with a bit of history of each school I show. Some of the photos are in the form of drawings, postcards, or from the pages in history books.

Note: Piecing together the history of some of the older schools is sometimes tricky. I do this all at home and online — a work in progress for some. I have been updating my posts when I find something new. Let me know of any mistakes or additions

Updated September 20, 2020

Castlemont High School

In 1863 Frank Silva purchased 73-acres of land for a farm. Castlemont High now stands on his land.

What was there before – Oakland Tribune Oct 10. 1965

Castlemont High School is in Oakland, California, United States, formerly known as East Oakland High School. The Castlemont name was selected by a vote of the students. Castlemont High School was founded in 1929 in a medieval-style building. The school is located at 8601 MacArthur Boulevard.

 Castlemont High was designed by Chester Miller and Carl Warneke, Oakland architects. Oakland Local WIki – Castlemont High.

Pouring the Foundation

 

Castlemont Under Construction
CAstlemont Under Construction
Castlemont Under Construction
Oakland Tribune July 07, 1929

On August 12th, 1929, East Oakland High School opened at the cost of $670,000. Still, the name was short-lived, by a vote of the students and faculty in 1930 the name Castlemont was officially brought to prominence before being nationally designated the most beautiful school structure in the country.

Castlemont Entrance – Reflecting Pond

 

Castlemont Shops

The buildings’ main entrance accessed from Foothill Blvd down six steps to the reflection pool then ascends six steps to the extended terrace and the four entry solid redwood doors.  The full length of Castlemonts grounds adjacent to Foothill having been magnificently landscaped.

Castlemont High circa 1929

Castlemont High circa the 1930s

The building was replaced in 1961 as the old one was not earthquake safe.

Castlemont is demolished
Castlemont is gone.

Castlemont Today

 

Castlemont Today
OUSD Today

Castlemont High Today

For eight years, from 2004 to 2012, the large school housed three separate smaller schools called the Castlemont Community of Small Schools. The smaller schools were known by the names:

  1. Castlemont Leadership Preparatory High (10-12)
  2. Castlemont Business and Information Technology School (10-12) (CBITIS)
  3. East Oakland School of the Arts (10-12)

Dewey School

Dewey School was established as an elementary school at 38th avenue and East 12th Street in 1899. It was a part of the Fruitvale School District.

It was named after Admiral George Dewey, who was a hero in the Spanish-American War that was being fought at that time.

 

Oakland Tribune April 28, 1899

In 1964 Dewey became the first continuation high school in Oakland. Below is how Dewey looked in 1964. In 1913 an addition was added to the original school, and it was still in use in 1964.

Dewey School
38th Avenue and East 12th Street
Circa 1919 – Cheney Photo Advertising

 

Oakland Tribune June 12, 1964

Dewey is now located at 1111 2nd Ave, Oakland, CA, 94606

 

Dewey Today

Franklin School

 

Oakland Tribune March 1928

The Brooklyn School was a two-story building built in 1863-64 at the cost of $5,000.

Oakland Evening Tribune Jan 20, 1887

Brooklyn was annexed into Oakland in 1872. After the annexation, the nine-year-old school was renamed Franklin Grammar and Primary School.

 

Dec 30, 1874

An addition to the school was added in 1879 at the cost of $3,217.

 

Oakland Tribune Dec 30, 1902

On December 02, 1902, the school was destroyed by fire.

 

Oakland Tribune 1904

 

Oakland Tribune April 18, 1906

When the SF earthquake of 1906 struck, the new school building was almost complete. The brick and steelwork were done, and the building was ready for the roof. When the school was finally done, the total cost was $204,343,45.

Screen Shot 2020-01-28 at 12.41.39 AM

Franklin Grammar School – Cheney Photo Advertising Circa 1912

Franklin School

In 1923 an oblong-shaped assembly hall was built at the rear of the school on 10th Ave and E16th. The cost $40,000.

 

Oakland Tribune 1926

In 1943 the schools’ address was 1530 Ninth Avenue.

In 1953, the 1906 brick building was declared unsafe. In 1955, it was demolished to make way for a new building. The new school was a principal part of the Clinton Park Urban Renewal Project. The school opened in Sept 1956 and was dedicated in Jan of 1957. The new school cost $467,000.

In 1956 a man while remodeling his store found an old report card from 1875.

Oakland_Tribune_Sun__Mar_27__1960_ (1)

 

Oakland Tribune Dec 20, 1956Oakland Tribune Mar 27, 1960

 

 

Franklin Elementary – today

More Info:

The school is located at 915 Foothill Blvd

Fremont High School

The John. C. Fremont High School was the successor of Fruitvale High School and was organized in 1905 by Frank Stuart Rosseter.

 

Oakland Tribune 1910

John C Fremont High School

Cheney Photo Advertising Company circa 1910

Preview(opens in a new tab)

The old building was destroyed in an arson fire on the night of January 1, 1930.

 

Oakland Tribune Jan 2, 1930

 

Oakland Tribune Jan 3m 1930

New School

 

Oakland Tribune Jul 29, 1931
Oakland Tribune Jan 10,1932
Fremont High School Cornerstone CeremonyFruitvale Masons Aug 22 1931 looking north Foothill school officials and civic leaders Photo by Blake, Orville T.
California Hist. Room (CALIF)

The school reopened on April 19, 1932. It was constructed with the assistance of the federal Public Works Administration (P.W.A.) funds.

Fremont Today

Fremont School Today –

More Info:

Frick Junior High

Frick was built on the Boulevard between Baker and Bay View (now Foothill and 62nd). The school takes its name from W.P. Frick, who donated the lot the school is to be built on. It was then part of the Lockwood District. The school was dedicated on March 17, 1909.

W.P Frick School

circa 1913 Photographer: Cheney Photo Advertising Company

The first school was kindergarten through the seventh grade. The building had 8 rooms. With the rapid growth of the area around Frick School, it was decided to make Frick school a junior high in 1923.

New School

 

Oakland Tribune May 30, 1926

In 1927 a new school was built on adjoining land and was called Frick Jr. High School. The style of the new building Spanish and Moorish architecture.

Oakland Tribune Jun 05, 1927

Another New School

In 1953 it was determined that the 1927 building was an earthquake risk. In 1957 the was broken for a new school fronting Brann Street. The old building was razed during the summer of 1960. The present school has been in use since 1960-61.

 

Frick Middle School Today

Frick School today – Google Maps

It is now called Frick Impact Academy

More Info:

Hamilton Junior High School

Alexander Hamilton Junior High was built in 1922. The school is located at 2101 35th Avenue.

Athletic Festival at Hamilton Junior High

It was named after Calvin Simmons sometime in the early to mid-1980s. The school was renamed United for Success Academy in 2006.

The school today. Google Maps

More Info:

Horace Mann Grammar School

Horace Mann was built in about 1910-1912. The school is located at 5222 Ygnacio Avenue. It was known as Melrose Heights School first.

Horace Mann Grammar School
Ygnacio and Vicksburg Avenue

Cheney Photo Advertising Company circa 1912

Groundbreaking for the new Horace Mann school after it was determined to be not earthquake safe was in 1959. The new school was formally dedicated in 1961.

 

Oakland Tribune May 11, 1959

Horace Mann today – Google Maps

More Info:

Sequoia Elementary School

Sequoia Elementary School is located on Lincoln Avenue at Scenic Avenue. It was built in 1910. Ida M. Hammond was the first principal. The building below is facing Scenic Avenue. The address of the school is 3730 Lincoln Avenue.

Original Sequoia School
Lincoln Avenue and Scenic Street

Cheney Photo Advertising Company circa 1910

In 1926 a new school building was built adjoining the original. The new building will have 13 to 14 rooms and an auditorium. It will face Lincoln Avenue, as seen below.

The original building is razed to make room for a new $235,880 addition. The addition added seven classrooms and a cafeteria.

Oakland Tribune Nov 28, 1958

Sequoia School today. Google maps

More Info:

Please see Part 1 B for University High School

The End